Does a European buyer find you, or does he find someone else?
A sourcing manager in Germany or Finland gets on Google, Google Maps, LinkedIn and, increasingly, ChatGPT to find who supplies what he needs. The companies he finds there are the ones he qualifies; the rest do not exist for him. I run that search on your company and show you what he sees.
I ran the buyer's search for injection moulding in Penang. Page one belonged to Chinese mould makers' "Malaysia sourcing guides" and to the largest listed groups. 8 of 10 established Penang moulders did not appear at all. Four have no website. Several hold ISO 9001 or ISO 13485 and do not show it anywhere a buyer looks. Not one names a person to talk to. One of them already ships to a European tier-one and is still invisible to the next buyer.
What the buyer sees, written from his chair
The buyer's search
Seven searches, the way a European sourcing manager runs them: Google, Google Maps, LinkedIn, Alibaba, the directories he opens, and the question he asks an AI assistant. Who appears for your product category, and whether you do.
Your site from three sides
What the buyer sees: language, machine list, materials, certificates, industries, named people. What search engines and AI assistants can read from the code. And whether you appear on the map at all.
The three things that block him
Not a list of forty SEO tips. The three gaps that cost you the enquiry, in the order they should be fixed, and what each one takes.
A report you can act on
Written for whoever maintains your website and your Google profile, so they can do the work without me.
RM 1,500, fixed. Five working days. Nothing to prepare and no access to your systems: the audit uses only what a buyer, search engines and AI assistants can see. 100% money-back guarantee: no use, no invoice.
Deepavali offer: 25% off for the first ten companies to reply, so RM 1,125.
Three steps
You reply
Company name and the product category a buyer would search for. Email or WhatsApp is enough.
I run the audit
Your company through the buyer's searches and checklist, and the same for the competitors who did appear.
You get the audit report
Within five working days. We go through it together, thirty minutes, call or visit. Then it is yours to act on.
Petri Karjalainen. Twenty-five years running software and industrial business development, in Penang since 2015. I help European companies find and verify suppliers in Malaysia, which is why I know what their buyers look for and what makes them move on. Board member and treasurer of the Malaysian-Finnish Business Council, chair of the EUROCHAM Malaysia HR & Education Committee.
More about me →What is the audit measured against?
Against what a European buyer's supplier pre-qualification needs to see. ISO 9001 clause 8.4 requires every certified buyer to evaluate suppliers on defined criteria, and IATF 16949 tightens that for automotive. That evaluation starts with what is publicly findable: certificates, capacity, references, a person to talk to. The audit checks whether a buyer finds those on you.
Do you need access to our website or accounts?
No. The audit uses only what is public: what a buyer sees, and what the robots of search engines and AI assistants read from your site, code included. Nothing to prepare, nothing to hand over.
Will you also fix what you find?
The report is written so that your own people, or any web agency, can act on it. If you want me to do the fixes, I quote that separately after you have read it. No obligation.
What if the audit tells us nothing new?
100% money-back guarantee. No use, no invoice.
Interested, or have a question?
Email petri@fedsconsulting.com or WhatsApp +358 44 5146211. I reply the same day.
Or leave a message here and I will come back to you by email.