Enter Finland. You're already in the Nordics — and the EU.
I've built, run, and exited a Finland-based company that did business across multiple EU countries — and I still hold board and advisor roles there.
For a Malaysian company that:
- Wants a foothold in the EU without betting everything on one big market first
- Needs someone who can actually operate in Finland — not just point at a law firm
- Is looking for real partners, distributors, or customers, not a list of 500 companies
- Wants a board member or local signatory who is genuinely embedded, not a nominee
Finland itself. 5.6 million people, easy to register and run a company in — a market on its own terms. Trade already flows both ways: Malaysian rubber (gloves, latex, industrial goods) has real demand here, and Finland has what Malaysia is actively sourcing — fertilizers, food, machinery, circular-economy know-how. Just examples, not the limit of what's possible either direction.
The Nordics, next door. Denmark, Finland, Iceland, Norway, Sweden together: roughly $2 trillion, close and closely networked.
The EU. One entity in Finland, full access to all 452 million.
Company registration, the board seat, and introductions — I do those myself, directly. I'm not referring you to someone else for the core of it.
For accounting, audit, and legal, I vet and recommend — I don't do those myself, and I tell you plainly who's worth paying and who isn't.
What I actually offer
Company registration in Finland
EU entity set-up, done directly, not outsourced.
Board seat on your new entity
Local presence, signing authority, governance — someone who's actually there.
Connecting with Finnish partners & distributors
Real introductions, not a contact list. Same sourcing network already in use on the Malaysia side (electronics, furniture, industrial suppliers) — now working in both directions.
Market & regulatory orientation
What actually matters when entering via Finland, what doesn't.
Vetted providers for accounting, audit, legal
I don't do this myself; I know who's good and negotiate on your behalf.
On-the-ground support
Wingman for visits, meetings, follow-up.
Five reasons
Built, ran, and exited a Finland-based company that did business across multiple EU countries
Faktor Oy: acquired from Talentum (a listed company) in 2008, developed as non-executive chairman with direct involvement in operations and financing, sold to Pohjois-Karjalan Kirjapaino Oyj (now PunaMusta Media Oyj) in 2018. I still hold board and advisor roles in Finland today — this isn't a nationality claim, it's an active, ongoing connection to how Finnish and EU business actually work.
Finnish marketing and agency background since the 1990s
Decades inside Finnish business culture and decision-making — not theory, practice.
I also know the Malaysian side, which almost nobody on the Finnish end does
Based in Penang since 2015, running a Malaysian consulting operation day to day. A rare combination: genuinely inside both markets, not visiting either one.
Board member and treasurer, Malaysian-Finnish Business Council
Not a membership card — an active governance role in the one organisation whose entire purpose is Malaysian-Finnish business ties. A direct line into that network, on both sides.
Chair of the EUROCHAM HR & Education Committee
EUROCHAM is specifically the European chamber — active, current standing in the European business community in Malaysia, relevant to the EU-access angle specifically.
Three steps
Free 30-minute conversation
I'll hear your situation and tell you straight whether this is a fit.
Tailored offer
Depends on what you need: a one-off market/registration package, ongoing monthly support through setup, or hourly billing for specific tasks.
Execution
You get one contact who coordinates everything, on both ends.
Is Finland the right way into Europe for you?
Let's figure that out together. Book a 30-minute conversation — no commitment, no proposal afterwards unless you ask for one.
Book a 30-minute conversation in my calendar
If you'd rather write first, send a message and I'll get back to you by email.